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Originally averaging between 70 and 100 customers per day, the shop's traffic increased to more than 1,000 by October 2010.To handle the increased business, the shop hired nearly 30 new employees, The shop also now sells its own brand merchandise, whose designs originate from fans entering design competitions on Facebook, which saves the Harrisons the cost of hiring professional designers.USA Today's Gary Strauss opined that the bickering among the Harrisons, as well as the customers seen in the shop, is "alternately amusing and grating".People magazine wrote of the show, "Think Antiques Roadshow, but with neon and far more tattoos." The series has also attracted some criticism from other pawnbrokers, who while conceding its entertainment value, claim that the series' focus on the extravagant vintage items brought into the Gold & Silver Pawn Shop are not typical of the average pawn shop, whose business is predicated on individuals on fixed income who bring in conventional objects in order to pay their bills, such as electronics, tools and jewelry.These usually pertain to arguments over the running of the shop, the elder Harrisons questioning Corey's judgment, Before the second commercial break, a multiple choice trivia question related to the shop and its inventory, the cast members or one of the featured items is shown, with the answer provided after the break; beginning with the Season 8 episode "A Very Vegas Christmas", a trivia question is asked at every commercial break.In addition to spawning imitators, such as the tru TV series Hardcore Pawn, the success of Pawn Stars has been a boon to the Gold & Silver Pawn Shop, which has become a Las Vegas tourist site, and has expanded its business accordingly.
Unlike most of the experts who appear on the show, Hall-Patton never offers a financial estimate of an item's value, preferring to only establish authenticity and historical significance.Whoever is evaluating the object goes over the potential value with the customer, including the expert's opinion, if one is given, often interspersed with an interview in which he explains the basis of his decision to the viewer.A price tag graphic at the bottom corner of the screen provides the ever-changing dollar amount as the two haggle over the item's price.When shooting episodes of the series, the shop is temporarily closed, with only a handful of customers allowed into the showroom.Professional specialists are sometimes called in by the pawn shop to determine the authenticity and value of the items brought in and, in some cases, to restore them.
History president Nancy Dubuc, who had been charged with creating programming with a more populist appeal to balance out the network's in-depth military programming, picked up the series, which was initially titled Pawning History, before a staffer at Leftfield suggested that Pawn Stars would fit better with the locale.